Friday, 2 April 2010

Target Audience - Under Age and Under Pressure

As with all media productions, a target audience is always a certainty and must be considered, as choosing the right target audience could have a big impact. However, the topic of underage drinking was that of a luxurious decision, allowing me to work towards a very vast and broad target audience instead of just specifically filming towards one. However, my main targets proved to be teenagers from 13 onwards, and all parents and figures of authority. I feel with such a strong subject it was important to get the messages from my documentary to all of these people.

When writing my 'Target Audience' Plan, i said:

"My target audience consists of a wide variety of generations and also different types of people. My documentary includes information relevant for ages up to 70 downwards to approximately 14 or even younger. My documentary is tackling a very relevant topic and amid fears that binge drinking is ruining the so-called ‘golden’ generation I feel this in-depth analysis into the cause and the solutions of under-age drinking will draw in many more audience members than I dare to anticipate. This style of documentary is one which will draw in people from all works of life, from the ordinary ‘housewife’ to the well established lawyers and perhaps even the prime minister himself.
Alcohol-related subjects are a consistent prime-time hit, with concerned parents around to witness what their own kids may be up to when they are outside in the public. Local councils and youth advice teams will take special attention to the methods my documentary will say in which will help teenagers to realise that alcohol is not the way forward in terms of achieving popularity and achieving promotion in the much desired social hierarchy. "




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